Can I really wear a pair of merino wool socks when I'm active and exercising? The answer is yes! Many people think that wool socks such as merino socks are something you should only use...

Annie and Linnéa Wennergren are twin sisters who run a well-known sports brand in functional socks – Gococo sportswear. With entrepreneurship in their blood, raised in an entrepreneurial family in the textile industry, it wasn’t...

When you're going hiking long distances, there's nothing as important as what you wear on your feet. It knows Gina Johansen who is an experienced hiker and adventurer. During her three latest challenges where she has hiked...

A winter day with bright sunshine and freshly groomed slopes - there is hardly anything more wonderful for us ski enthusiasts! Do you know how you should dress, and what you have on your feet?...

Can I run in the winter? Absolutely! Many people prefer indoor training in the winter, but it is perfectly possible to run in colder outdoor temperatures on snowy and icy surfaces. Winter running has its...

Now it's really starting to feel like winter! All the leaves on the trees are gone and it feels really chilly in your throat and nose when you breathe in the air. Another clear sign...

New Zealand is the country that many people dream of visiting. Someone who has not only been there, but also hiked the entire country is Helena Olmås. She was the first Swedish woman to do...